# 32 Principles of a Viral Product

**@marclou** · X Article

![32 Principles of a Viral Product](https://pbs.twimg.com/media/HKQLdAwbEAAzfft.jpg)

1. A viral product does not have a free plan
Free users are leeches. They increase support, server costs, and make you build features your paying customers don’t want.
Less than 3% of free users ever

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**Source:** [https://x.com/marclou/status/2065385672991752210?s=20](https://x.com/marclou/status/2065385672991752210?s=20)